Diageo Reserve Account Executive - Triveneto in Turin, Italy




Reporting Location:






Type of Job:


External Job Description:

Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in approximately 180 markets and employs over 33,000 talented people around the world. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why 'celebrating life every day, everywhere' is at the core of what we do.

As Account Executive of Reserve outlets of Triveneto area in the highly influential top-end On-Trade, you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives.

The main outlets focused will be restaurants, hotels, wineshops & premium cocktail bars and nightclubs (pacemaker).

Decision maker for:

Reserve Customer plan: Determines customer role / activity plans / investment profile in order to deliver plan

Customer Business Performance Mgt: Defines Best view forecast & forward investment plan for the customer(s)

Pricing & Promotional effectiveness: Method of implementation of pricing corridors & promotional tramlines within customer(s)

Reserve Customer Budget accountability

Commercial Investment per all customers

Top 3 functional capabilities for this role:

Highly connected with the Reserve environment

  • Deep understanding of what is important to Reserve customers and use this insight to drive the creation and execution of a clear and powerful commercial plan

  • Has their finger on the pulse of what is happening on the ground: has brilliant relationships with key influencers in the industry

  • Category Knowledge across Spirits and TBA with particular experience in process, ingredients, & provenance

  • Passion for super premium brands, our customers & our consumers

Relationship management with external and internal stakeholders

  • Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of

  • Operates proactively – and where necessary reactively - in order to beat the competition

Brilliant Execution:

  • Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers.

  • Effectively balances short and long term performance goals in planning, execution and evaluation of activity.

Essential Qualifications / knowledge / experience required / languages

• A strong and broad track record in Commercial with experience of leading strategic planning with customers

• Experience of generating great outcomes through others: motivating and inspiring teams

• Highly skilled in fostering commitment through advance negotiation skills, resolving conflict and creating collaborative relationships

• In depth understanding of distributors, key customers and competitors: their businesses and their shoppers/drinkers

• Able to coach of both functional and leadership capability development in commercial leaders.

• Fluent in English and Italian

Travel requirements:

within country based on territory / customer responsibility


Reports to Reserve Sales Manager Italy

External Job Title:

Reserve Account Executive - Triveneto



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