Abbott Trade Brand Manager in Rome, Italy

KEY RESPONSIBILITIES

  • Contribute to develop a Retail Channel strategy to significantly establish a solid position in the Pharmacy Channel along the full value chain (managing pharmacies, co-operatives and wholesalers) in terms of relevance, visibility, market share and sales

  • Deploy a Retail Channel roadmap in close collaboration with mission critical stakeholders in line with the Retail Channel strategy and coherently with the directions of the Italian commercial strategy

  • Drive Digital and Multichannel approach

  • Collaborate with Finance to define the appropriate pricing by channel and guarantee the delivery of the Retail Channel P&L targets

  • Collaborate with Marketing to ensure the right focus on the top brands

  • Collect all the critical information from the Sales Team to generate the product forecast by key retail customer and channel supporting the monthly ADS publication

  • Collaborate with Demand & Supply and Finance to match Forecast Accuracy, DSO and DOH targets

  • Establish a rigorous model to evaluate the ROI of every major initiative in the Retail Channel

  • Collaborate with the Area Commercial Team to leverage the best practices emerging from different countries and properly influence the Team to gain support on our initiatives

  • Drive the development of innovative, customer‐insight based, end‐to‐end solutions to boost our sales

  • Oversee and integrate Business Intelligence, Customer Insight, and New Business Development into the commercial teams

  • Identification of potential new local commercial opportunities

  • In alignment with the Marketing Department, responsible for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions

  • Manage the point of sales material (including budget, logistics, distribution, assortment, etc.) by finding the most efficient solutions

  • Collaborate with product managers and marketing team to build sales promotions and

product communication/claims in store leveraging the scientific profile of our offer

  • Collaborates with sales teams to turn the “selling stories” into sales tools to effectively

present the brands, the products and the marketing initiatives to their customers

  • Collaborates with marketing intelligence resource to read IMS data/Internal data and report results of activities and to provide recommendations and forecasts

  • Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated

  • Supports local teams in the execution of their training programs

  • Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores

  • Ensures efficient spending of central budget and supervises the trade marketing spending at the PoS

  • Keep complexity low

  • Drive accountability, effective decision‐making and empowerment to the lowest level possible

  • Act in full coherence with the local law, Abbott policies and proactively respecting legal and OEC procedures

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com