Fairmont Director, Public Relations in Canada

Primary Location

Director, Public Relations

Fairmont Empress has completed an exciting strategic renovation project that has seen over $60 million dollars. Every area of the hotel has been upgraded and the hotel has re-entered the world stage as a transformed luxury urban resort with media attention from around the world. Our core communication and marketing pillars are focused around Culinary, Culture, Spa and Romance as well as embedded in strong stories around the new positioning of the hotel, the exciting food & beverage strategy and building out strategic partnerships.

The Director, Public Relations plays an integral part in the hotel’s strategic repositioning by engaging key journalists and media that showcase the hotel on a global platform. An unparalled opportunity to be part of history in the making as the hotel redefines the new, Pacific Northwest resort destination experience.

Reporting to the Director, Sales & Marketing, the Director, Public Relations is responsible for developing and executing the public relations strategy as the hotel continues to re-positions the resort to become the top resort in the Pacific Northwest with a key focus on attracting luxury leisure guests both domestically and internationally. The ideal candidate will be based on property and has previous experience developing strong public relations initiatives that will showcase the new hotel among the top echelon of leading edge luxury hotels.. The successful candidate must possess a minimum of three years+ public relations experience for a luxury brand, preferably in a luxury hotel environment with a highly creative and innovative disposition in developing initiatives to drive and manage a strong public relations and media presence. The candidate will also be responsible to drive key partnership initiatives and further integrate marketing, communication and public relations with each other.


  • Develop the hotel’s communication strategy and execute public relations programs within local and global markets in accordance with the hotel’s strategic re-position plan.

  • Serve as a key contact in the hotel for the media, industry partners and the community, acting as a proactive media liaison.

  • Act as spokesperson for the hotel and as a member of the hotel’s crisis management team including maintaining a crisis communication program.

  • Write and disseminate press kits, press releases, media & editors’ advisories, calendar listings while managing and developing key media relationships for the hotel.

  • Work with sales, spa and food & beverage to provide creative input and partnership contacts for packages and promotion development for all of the hotel’s key market segments including creation of promotional programs with various media outlets.

  • Edit advertising copy, brochures, digital, brand web platform copy, on command messaging and direct mail, as necessary.

  • Develop and build positive relationships with media and industry partners in key markets including Accor corporate press team.

  • Create promotional events that align and support with the hotel’s role in the local and global community, while raising the profile of both the hotel and the brand.

  • Develop joint regional and national promotional opportunities in accordance with Accor and Fairmont brand strategy and in partnership with Accor properties where applicable.

  • Leverage participation in corporate public relations initiatives to support brand awareness both locally and nationally.

  • Develop and maintain all media lists and contact information including up-to-date photo and video library, including a photographic record of all media and special events.

  • Organize and participate in appropriate press trips, sites, familiarizations, and industry trade shows. Work with tourism and industry partners where appropriate.

  • Maintain active memberships in industry related organizations and associations pertaining to market.

  • Seek product placement and media distribution opportunities to leverage new and existing brand partnership opportunities.

  • Develop and manage marketing partnerships with the Marketing Manager and Director, Sales & Marketing.

  • Develop and implement quarterly action plans utilizing strategies and long term goals based on market and competitive intelligence aligned to hotel’s key performance indicators.

  • Prepare weekly, monthly, quarterly and annual reports as required.

  • Create and manage annual PR budget.

  • Work with DOSM to leverage advertising and marketing programs. Implement directives as outlined from the Director, Sales & Marketing.

  • In conjunction with the marketing team, maintain a current inventory of hotel photos & videos; maintain a photo & video record of all media and special events

  • Contribute to initiatives within the hotel that drive community relationships and profile (e.g., philanthropic efforts)

  • Support and encourage positive team approach.

  • Uphold the highest standard of internal and external customer service at all times.

  • Perform any and all other tasks which are assigned.

  • The Director, Public relations will act independently

  • The Marketing & PR specialist will report into the Director, Public Relations and the Marketing Manager as an administrative and organizational support

Employee Status

Qualifications :

  • Bachelors’ degree and/or Hotel Management Diploma/Degree in PR and/or journalism degree required.

  • A minimum of at least 3 years PR experience preferably with a luxury brand, hotel sales and / or hospitality atmosphere.

  • Previous public relations and / or media experience opening and / or re-positioning a hotel and / or major brand preferred.

  • Excellent written and verbal communication skills mandatory.

  • Positive attitude and supportive, team based approach towards the attainment of the hotel’s short and long term goals.

  • Flexible, results-oriented, decision-maker, positive, multi tasked, self-motivated, strong initiative.

  • Ability to travel and work flexible hours and days.

  • Strong computer literacy, especially with Word, Outlook, PowerPoint, Excel, LinkedIn, and other social media platforms.

  • Proven ability to create partnerships within industry and community.

Visa Requirements:Must be Legally eligible to work in Canada* APPLY TODAY:* Whether you're launching your career or seeking meaningful employment, we invite you to visit http://www.fairmontcareers.com/ to learn more about Fairmont Hotels & Resorts and the extraordinary opportunities that exist!

ABOUT FAIRMONT HOTELS & RESORTSAt Fairmont Hotels & Resort we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities - throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific - as well as industry - leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award - winning Green Partnership program. An exciting future awaits!

Primary Location: Canada-Victoria-The Fairmont Empress

Employee Status: Regular

Job Level: Senior Leadership / Executive

Schedule: Full-time

Shift: Day Job

Travel: Yes, 25 % of the Time

Closing Date: 26.Aug.2017, 1:59:00 AM

Req ID: EMP00843